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Product Features

Intensive Repair for Dry & Staticky Hair!

Intensive Repair for Dry & Staticky Hair!

It’s wintertime (still ☹) which means – at least for those of us in colder climates – it’s the season for dry, brittle, fly-away hair. We spend most of our time cooped up indoors with a dry heat blasting that keeps us nice and warm but does our hair no favors. It’s a constant struggle to replace all that lost moisture and it’s difficult to maintain throughout the day (ie. putting on your coat = static city.) Luckily, our chemists have done their research, and our Leave-in Treatment, INTENSITY, is able to replenish your hair’s moisture AND maintain it!

 

So what is it about INTENSITY that makes it so effective? Sunflowers! The extract from the seeds of this summery flower are PACKED with vitamins and other nutrients that help to repair, rebuild, and refresh dull, brittle strands.

 

But for the purposes of this discussion – how can INTENSITY combat the static? Well, one of the major benefits of sunflower seed extract is that it’s lightweight and highly absorbable. This is important for a couple different reasons: it’s not going to sit on top of your hair temporarily – it’s going to last. It’s also going to get absorbed into your scalp, feeding the hair follicles with nutrients and moisturizing your skin. This will help to prevent dandruff and also the over-production of your body’s natural oils, which can leave you with a flat, greasy appearance and clogged pores.

 

With hair that is sufficiently moisturized, the static charge causing your fly-aways is eliminated (that’s why there’s more static in the winter than in the more humid months – water is an excellent conductor and absorbs energy). It’s the Omega-9 acid in the extract (which makes up between 16-28% of a sunflower seed) that’s mostly responsible for the re-hydration your hair so desperately needs this time of year. It even forms a protective barrier around the hair strands to seal in the moisture which prevents the loss of hydration caused by heat treatments and environmental elements.

 

We recommend spritzing INTENSITY on freshly washed, damp hair about 5-10 times depending on your hair’s length and density. From there you can air dry (which will keep your hair even MORE hydrated) or blow dry and style as usual. As an extra line of defense, you can carry our 3.4oz size in your purse, spray a small amount into the palm of your hand, then run it through your hair to catch any loose fly-aways throughout the day. The beauty of INTENSITY is that a little goes a long way and it’s formulated to last, so grab a bottle today and enjoy a little piece of summertime – 5 months early!

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Real Clarity - When & Why to Use Clarifying Shampoo

Real Clarity - When & Why to Use Clarifying Shampoo

No matter your hair type, it’s likely that you use SOME sort of hair product on a regular basis – a leave-in treatment, a pomade, hairspray, gel, etc. Thankfully these products have come a long way and aren’t nearly as harmful for your hair as they used to be. There’s still one downside to putting anything in your hair – it builds up! Although most products gets absorbed into the hair and scalp, or comes off naturally during the day, a significant amount WILL remain on your head. This can lead to dandruff, an oily/greasy appearance, breakage, or can even hinder the growth of new hair. No thank you!

 

Most people think the pesky build-up issue is solved with a simple hair wash and you’re back to a fresh clean slate. Unfortunately, this is not always the case. With the rise of the “anti-sulfates” movement, the general public usually opts to use a gentler shampoo as to not cause hair damage or color fade. And while it’s true that sulfates add intensity to the cleansing process, they are not always harmful; and in some cases, they’re necessary!

 

Think of your hair as a car for a moment. Especially in these New England winters, the exterior will take a real beating from salt, sand, and muddy slush. Then the springtime rain comes and washes that all away – giving the appearance of a clean (well, cleaner) car. But rain doesn’t have a whole lot of pressure, and that caked on salt and mud doesn’t budge. So you take your car to a car wash where specialized tools use pressure, soap and water to deep clean and you’re left with a sparkly looking-like-new result. Great! But if you looped back around and repeated the process multiple times, the paint is eventually going to wear down. That’s how sulfates work. When used in moderation and when truly needed, they can be extremely helpful.

 

So when and how should you be using a clarifying shampoo (such as REAL CLEAR)? There are a couple types of situations that call for deep cleaning. First, and as previously mentioned, build-up. Based on the texture of your hair, using a clarifying shampoo from once a week to once a month is recommended to break down the product build-up, unclog your hair follicles, and remove excess oils. Without all that weighing you down, you’ll notice the appearance of shinier, more voluminous hair. And underneath, a healthier scalp less prone to drying and dandruff.

 

The second use for clarifying shampoos is to create a “blank canvas” for color application. Many products these days protect the hair by creating a film around each individual strand. This film prevents outside toxins and/or heat treatments from penetrating and causing damage or color-fade – all good things! However this film will ALSO prevent the color from effectively bonding to the hair and it won’t last as long as it should A shampoo such as REAL CLEAR will remove that barrier when used prior to coloring, allowing for a stronger bond and longer lasting color.

 

So the takeaway is… clarifying shampoo with sulfates should be a part of everyone’s hair care routine – be it once a week, once a month, or maybe only before a color service. We recommend REAL CLEAR for all your clarifying needs; it’s unique in that it gives you the deep clean you need WITHOUT the harmful effects of many other sulfate shampoos (click here to read more about REAL CLEAR’s LustreX technology). Plus our 13.5 oz bottle for only $17 will last FOREVER with proper use! Click on REAL CLEAR anywhere in this article and purchase yours now! 😊

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Elevate Your Color & Style with Quinoa, Kiwi, Mango & Aloe Extracts!

Elevate Your Color & Style with Quinoa, Kiwi, Mango & Aloe Extracts!

In case you missed it, we here at Paul Joseph Professional recently released our newest product – ELEVATE Color-Protecting Hairspray!  Not only will this flexible hold spray lock in your style, it’s also PACKED with nourishing extracts, vitamins, and minerals that’ll improve your hair’s condition and color with every use!

 

Let’s start with the star of our color-protecting formula – hydrolyzed quinoa. You may already be familiar with the ancient grain because it has found place in mainstream culture as a “superfood.” There’s a reason everyone is obsessed – quinoa contains amino acids and the most protein out of any other grain, making it a great addition to your diet. But it’s also very beneficial for your hair’s health for a few different reasons… When we color our hair, the harsh chemicals break down the amino acids (notably cysteine) and protein in your hair, resulting in brittle, dull strands.  Hydrolyzed quinoa (processed extract broken down to be easily absorbed into hair) contains cysteine and works to revive the damaged strands. The result is less fly-aways, less breakage, and an overall smoother texture of your hair. Furthermore, studies show* hydrolyzed quinoa will significantly reduce color-fade with repeated use.

 

The kiwi, mango, and aloe extracts contained in ELEVATE work together to maintain the hair’s health and moisture retention. All 3 are loaded with vitamins and minerals, mainly vitamins A, E, and C, and copper, potassium and zinc – all which work to promote healthy hair growth, control oiliness, and prevent dandruff. What will you notice about using our hairspray with these extracts? Well, that crunchy helmet hair of the past will be no more – you’re left with shiny, bouncy style without having to sacrifice the hold you’re used to.

 

There is so much more goodness to unpack in our newest product, but for now we’ll let the results speak for themselves. If you haven’t tried ELEVATE yet, we encourage you to purchase your first bottle today and let your color and style shine!

 

*https://www.cosmeticsandtoiletries.com/formulating/category/haircare/231633721.html

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Enhance your Hair with Carrot & Argan Oils

Enhance your Hair with Carrot & Argan Oils

If you’ve been keeping up with our hints, you’ll probably already know that our newest addition to the Paul Joseph Professional line, ENHANCE SHINE SERUM, is made up of unique blend of carrot and Argan oils. This lightweight, green tea & avocado scented serum will give you a polished, shiny look – but there are many more healthy-hair benefits you may not be aware of. But worry not! We’ve got the rundown for you. 😊

Carrot oil, derived from carrot seeds, is rich in beta-carotenes and vitamins A & E – all of which are essential for hair health. Evidence has shown that these nutrients can help your hair grow faster and stronger, will help you to avoid split ends, and will improve your overall hair texture and elasticity. Furthermore, the vitamins have been found to have a protective effect, guarding your strands from damage caused by UVA/UVB rays, environmental stresses (ie. smoke, pollution, etc.), and heat/chemical treatments.

Argan oil, which you’re probably already familiar with, is found in the kernels of the Argan tree (native to Morocco.) It has been a popular additive (or even on its own) in many hair products.. and for good reason! Loaded with vitamins, minerals, and essential fatty acids, Argan oil will nourish your hair from scalp to ends and will create a softer, more manageable texture. Same as the carrot oil, the oil helps to repair existing damage caused by every day hair stresses – and helps to prevent further damage (bye-bye split ends!) It’s easily absorbed into the strands and follicles which “enhance” its effectiveness, and it will continue to improve your hair from the inside out with every use.

ENHANCE is unique not only in its combination of these two oils, but it also stands out in performance. We wanted to ensure that users with ANY hair type would reap these benefits, therefore the silky serum is designed to give you shine and tame your frizz without weighing your hair down. In fact, because of the previously mentioned nutrients, ENHANCE will actually regulate the natural oils produced by your scalp. This helps to reduce excessive greasiness and prevents dandruff.

So for that fresh-from-the-salon look every day, we recommend including ENHANCE in your daily hair care routine. It can be used prior to and after blow-drying, and you’ll start to see improvements right away. Invest in your hair and invest in yourself by purchasing your bottle of ENHANCE today!

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Another New Product Coming This Fall!

Another New Product Coming This Fall!

Earlier this month, we announced the launch of a new product coming this fall. But what didn't tell you is that there will actually be TWO brand new Paul Joseph styling and finishing products in the coming months! 

We've been on the search for the newest and most beneficial extracts for healthy hair - that's why our new fruity-scented finishing product uses the nutrients and protein of the quinoa plant! Quinoa, one of the healthiest "super foods" on the market, can actually help to prevent your natural or color-treated hair from fading. This new formula, which also contains aloe, kiwi and mango extracts, will actually improve the condition of your hair with every use!

Make sure to follow us on Facebook and Instagram for more hints and information on these two new products. We know you'll love them as much as we do! 

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New Product Coming Soon!

New Product Coming Soon!

Coming this fall!

We have been working 24/7 to bring you the latest addition to the Paul Joseph Professional collection and we're too excited to keep it a secret anymore! Featuring the nutrient and moisture-rich ingredient carrot oil, this new product will give you shine and a polished look that will make others totally envious. 

Make sure to follow us on Facebook & Instagram for more hints, product features, and the official launch date. Just in time for the holiday season, we know this will be at the top of your shopping list!

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Protect & Perfect All Summer Long!

Protect & Perfect All Summer Long!

TWO SIZES AVAILABLE - CHECK THEM OUT HERE! 

 

During these long-awaited summer months, our hair can really take a beating - mostly because of how much time we spend outdoors (as we should!) Those sunny beach days and outdoor picnics can do a number on your skin, your body and of course, your hair. The main culprits are the UVA rays (which can discolor/fade your hair) and the UVB rays (which alter the protein/keratin structure of your hair - leaving you with fragile, dry, and brittle strands.) 

 

And what about everything else in the environment you encounter outdoors? Chlorine from the pool, smoke from the bonfire, or even just regular pollution can all effect how your hair looks and feels. Chlorine is the easiest to spot - blondes know all too well about the dreaded greenish hue. 

 

But summertime isn't for worrying about things like this. We're supposed to be enjoying the scenery, the beach, the mountains, the company of friends and family - who has time to contemplate what the sun is doing to your precious hair? That's where we come in. INTENSITY Leave-In Treatment is a game-changer when it comes to protection. Infused with natural sunflower seed extract, the harmful rays, chlorine, and smoke are all absorbed into the oil of the extract - not your hair! Furthermore, it will balance out the moisture levels of your scalp and follicles, meaning no frizziness on even the most humid of days. So invest in a little protection this summer - the concentrated formula will last you months, and your hair will thank you. :) 

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Crystal Clear: The Importance of Clarifying Shampoo

Crystal Clear: The Importance of Clarifying Shampoo

Unless you’re a hair stylist (or just interested in all things hair related), you probably don’t know what a clarifying shampoo is or what it’s for. Well now is the time to get educated – because most people are missing out on an important part of their hair routine.

 

The main purpose of a clarifying shampoo should be “real clear” (pun intended.. check out our own REAL CLEAR Clarifying Shampoo 😊). It’s used to clarify (clear up) your scalp and hair of product buildup and natural oils. Why is this so important? Clogged hair follicles prevent healthy hair growth, and environmental stresses on the hair strands can lead to breakage or worse – hair loss. All of the fancy oils, creams, gels, serums, and styling sprays you may use will stay put if not washed away, and if left untreated will create excess greasiness and dandruff – neither of which are very pretty!

 

The reason clarifying shampoos are so good at removing buildup is because they’re generally stronger than your daily use shampoo. That’s because they contain surfactants (typically found in detergents for deep cleaning) that work by attracting water and dirt/oil molecules, allowing the buildup to lift off of the hair strand and rinse out with the water. Without this ingredient, the dirt and oils will stay in place, only removing some of the surface buildup. Think of it as that deep cleaning you do on your carpeting before you have company over – the rest of the time you just vacuum, getting the surface debris up. But that deep steam clean penetrates down to the bottom, lifting up all of the tracked-in dirt, sand, and stains.

 

So how do you know when you need to clarify? It’s not something you’ll need to do every day – and can even cause more harm than good if done too frequently. First, start with your hair type. If you have thin, flat hair, a weekly dose of clarifying shampoo can boost your roots and prevent oiliness. It’ll also add a nice, natural shine. If you have color-treated hair, only clarify before a color treatment. This will give you a nice “blank slate” for the color to penetrate, giving you longer-lasting vibrancy. If you have regular to thick hair, a clarifying shampoo is good as needed or once a month, just to clear away the accumulation of product used over time.

 

REAL CLEAR Clarifying Shampoo does all of the above – but we went an extra step and added in what’s called “LustreX” or Polyquat-7. This is a positively charged polymer that binds to the negatively charged parts of the hair proteins, smoothing out the strands and helping the hair to lay flat. In addition, it counteracts the drying effect of the surfactant by moisturizing, removing tangles, and eliminating static-electricity. Overall you’re left with squeaky clean, shiny, manageable, voluminous hair. Oh, and since this isn’t a daily shampoo, our 13.5oz bottle will last you for FOREVER! 😊

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The Pro's of Protein

The Pro's of Protein

Proteins are great for a pre-workout boost of energy, but they’re also highly beneficial for your hair – and in some cases necessary! In fact, your hair naturally contains protein which maintains its structure and elasticity. But sometimes these native proteins can be stripped away (due to chemical treatments, heat damage, or just wear and tear) leaving you with brittle, dull, strands.

 

Thankfully, there are ways to replenish your hair of much needed protein to get your bouncy, shiny locks back. That’s where vegetable protein comes in (used in our LOCK IT IN Conditioner.) For decades, chemists have used different types of proteins in hair products, but we went with vegetable for a few different reasons. First and foremost, it is highly absorbable (more so than animal protein) which makes it super effective and long-lasting. Secondly, it is very similar in chemical structure to the protein that naturally occurs in our hair so it is able to lock it self in and rebuild the hair cortex, which is why it’s highly recommended color-treated hair.  And finally it is incredibly hydrating – and hydrated hair is healthy, flexible and less prone to breakage – it also gives you that shine we all strive for.

 

The main culprit for stripping your natural protein are actually heat treatments (straightening, curling, even blow-drying.) When the protein is stripped, it leaves your hair porous (little tiny holes) compromising the strength of the strand, leaving it susceptible to breakage, split ends, frizz, and a dull appearance. The vegetable protein in our product will fill in those holes and form a protective film around the strands. This film acts as a protectant against heat treatments, leaving your actual hair intact– without leaving harmful buildup. Not only that, it will protect your color from fading, drastically increasing the time between touch-ups. (And for a second line of defense against heat damage, try our Quick Blow-Dry Spray UPGRADE!)

 

As I already said, vegetable protein is very hydrating, but beyond that it works to balance your moisture levels. If there’s TOO much moisture, the cortex will swell, opening up the strand and creating a dull appearance. Too little, and the strand becomes brittle and prone to breakage or split ends. That is another reason why we put vegetable protein in our LOCK IT IN Color-Protecting Conditioner. Chemical treatments (especially bleach) can severely dehydrate your hair. Also, when used BEFORE a chemical service, it can help to reduce the damage.

 

So how do you know if your hair is lacking protein? There are a few different ways to tell. If you’re experiencing a lot of breakage, that is the most common sign. If your hair feels too light or even “mushy” when you get it wet, that could mean your hair is lacking structure and thickness caused by a protein deficiency. Even if you don’t have any of these symptoms, using products with protein periodically can help to maintain the structure and strength, proactively preventing damage. So for these reasons and more, there are many benefits to using products such as LOCK IT IN – save your money and save your hair, it’s worth it!

 

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Hair & Photo by Kayce Babinski @beautybybabinski

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Turning Lemons into Great Hair – The Many Benefits of Lemon Extract

Turning Lemons into Great Hair – The Many Benefits of Lemon Extract

It should be no surprise to you that lemons are an effective cleaning agent – from household cleaners, to dish soap, to homemade cleaning solutions – lemon extract is everywhere. But what you may not have known is that Ancient Egyptians actually used lemon juice (most likely mixed with clay or another diluting ingredient) to cleanse their thick hair of grease, dirt, natural oils, and sand (I mean have you ever tried to get the sand out of your hair after a day at the beach – not an easy task!) What they discovered is that the astringent and purifying properties of the lemon were super effective at breaking through all the muck for clean, fresh hair.

Which is exactly why we included lemon extract in both our LOCK IT IN and STACKED Shampoos. In addition to cleansing the hair and scalp of buildup (and even hard water limescale), it works to balance your pH levels. Your hair’s pH typically falls within 4.5 to 5.5, but if your hair products are too strong, they can cause your hair to frizz, develop split ends or become brittle. Lemons have a pH of 2, and when used in shampoo, it can balance the pH of your hair which will reduce frizz, split ends and breakage – it’ll even work to create shine! The acidic nature of the fruit will also tighten your hair follicles, preventing hair fall and promoting healthier growth.


Another key element of lemon are its antioxidant qualities. This will prevent damage caused by environmental stresses that are regularly put on your hair (eg. UV rays, smoke, pollution, etc.) These factors can lead to premature ageing and greying, and the lemon extract will slow this process. In addition, the anti-fungal and antibacterial properties of the extract help to fight off scalp conditions that can cause dandruff.


We love lemon extract for these reasons and more, and on top of including it in our top two shampoos, we also added it to our UPGRADE Quick Blow-Dry Spray. Because the extract has those clarifying properties, it can actually regulate the production of natural oils on your scalp. When you’re at a healthy level, your hair will be bouncier, lighter, and yes – even dry quicker. The vitamin C in the lemon boosts the production of collagen as well, which repairs your porous strands (caused by heat or chemical damage), creating a shiny surface and less frizz. So the next time life hands you lemons – don’t make lemonade. Turn those lemons into great hair!

 

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Hair & Photo by Kayce Babinski @beautybybabinski

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