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Product Features

Protect & Perfect All Summer Long!

Protect & Perfect All Summer Long!

TWO SIZES AVAILABLE - CHECK THEM OUT HERE! 

 

During these long-awaited summer months, our hair can really take a beating - mostly because of how much time we spend outdoors (as we should!) Those sunny beach days and outdoor picnics can do a number on your skin, your body and of course, your hair. The main culprits are the UVA rays (which can discolor/fade your hair) and the UVB rays (which alter the protein/keratin structure of your hair - leaving you with fragile, dry, and brittle strands.) 

 

And what about everything else in the environment you encounter outdoors? Chlorine from the pool, smoke from the bonfire, or even just regular pollution can all effect how your hair looks and feels. Chlorine is the easiest to spot - blondes know all too well about the dreaded greenish hue. 

 

But summertime isn't for worrying about things like this. We're supposed to be enjoying the scenery, the beach, the mountains, the company of friends and family - who has time to contemplate what the sun is doing to your precious hair? That's where we come in. INTENSITY Leave-In Treatment is a game-changer when it comes to protection. Infused with natural sunflower seed extract, the harmful rays, chlorine, and smoke are all absorbed into the oil of the extract - not your hair! Furthermore, it will balance out the moisture levels of your scalp and follicles, meaning no frizziness on even the most humid of days. So invest in a little protection this summer - the concentrated formula will last you months, and your hair will thank you. :) 

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The Pro's of Protein

The Pro's of Protein

Proteins are great for a pre-workout boost of energy, but they’re also highly beneficial for your hair – and in some cases necessary! In fact, your hair naturally contains protein which maintains its structure and elasticity. But sometimes these native proteins can be stripped away (due to chemical treatments, heat damage, or just wear and tear) leaving you with brittle, dull, strands.

 

Thankfully, there are ways to replenish your hair of much needed protein to get your bouncy, shiny locks back. That’s where vegetable protein comes in (used in our LOCK IT IN Conditioner.) For decades, chemists have used different types of proteins in hair products, but we went with vegetable for a few different reasons. First and foremost, it is highly absorbable (more so than animal protein) which makes it super effective and long-lasting. Secondly, it is very similar in chemical structure to the protein that naturally occurs in our hair so it is able to lock it self in and rebuild the hair cortex, which is why it’s highly recommended color-treated hair.  And finally it is incredibly hydrating – and hydrated hair is healthy, flexible and less prone to breakage – it also gives you that shine we all strive for.

 

The main culprit for stripping your natural protein are actually heat treatments (straightening, curling, even blow-drying.) When the protein is stripped, it leaves your hair porous (little tiny holes) compromising the strength of the strand, leaving it susceptible to breakage, split ends, frizz, and a dull appearance. The vegetable protein in our product will fill in those holes and form a protective film around the strands. This film acts as a protectant against heat treatments, leaving your actual hair intact– without leaving harmful buildup. Not only that, it will protect your color from fading, drastically increasing the time between touch-ups. (And for a second line of defense against heat damage, try our Quick Blow-Dry Spray UPGRADE!)

 

As I already said, vegetable protein is very hydrating, but beyond that it works to balance your moisture levels. If there’s TOO much moisture, the cortex will swell, opening up the strand and creating a dull appearance. Too little, and the strand becomes brittle and prone to breakage or split ends. That is another reason why we put vegetable protein in our LOCK IT IN Color-Protecting Conditioner. Chemical treatments (especially bleach) can severely dehydrate your hair. Also, when used BEFORE a chemical service, it can help to reduce the damage.

 

So how do you know if your hair is lacking protein? There are a few different ways to tell. If you’re experiencing a lot of breakage, that is the most common sign. If your hair feels too light or even “mushy” when you get it wet, that could mean your hair is lacking structure and thickness caused by a protein deficiency. Even if you don’t have any of these symptoms, using products with protein periodically can help to maintain the structure and strength, proactively preventing damage. So for these reasons and more, there are many benefits to using products such as LOCK IT IN – save your money and save your hair, it’s worth it!

 

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Hair & Photo by Kayce Babinski @beautybybabinski

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Beach in a Bottle: Brown Seaweed & Your Hair!

Beach in a Bottle: Brown Seaweed & Your Hair!

Sure, no one likes the feeling of seaweed tickling your foot at the bottom of the sea floor (although it could be worse!) but did you know that this slimy water weed can actually make your hair grow? And that’s not all – it can re-hydrate, restore, and revitalize even the most damaged hair. Not so creepy anymore, right? Well let’s dive in!

 

Found on the coasts of the British Isles, Europe, the Baltic Sea, and Eastern North America, this vitamin-rich sea veggie is making waves in the beauty industry. Here at Paul Joseph Professional, we recognized the multiple benefits of brown seaweed extract and knew we had to incorporate it into our product line. But what is it most useful for? How could our clients get the most out of it? What effect does it have on your hair? Well through intensive research and the help of our trusted chemists, we have our answers!

 

First and foremost – brown seaweed (or for the scientists in the crowd, fucus vesiculous) is a common large algae, often referred to as “bladderwrack,” and is mostly found on the coasts of the British Isles. Despite the unappealing nickname, bladderwrack contains an impressive amount of vitamins (11), minerals (46) and amino acids (16) – all which work in different ways to nourish and improve the condition of your hair – and even promote growth! Here is a breakdown of some of the most prominent components and their functions:

 

  • Antioxidants:  Brown seaweed extract contains high amounts of Vitamin A, a free-radical fighting antioxidant. This means your hair will be protected against the harmful effects of the sun, pollution and smoke (all which can cause your strands to break down and appear dull.) It’s also used in many anti-aging skin serums for the same reason.
  • Amino Acids:  Amino Acids are “the building blocks” of protein, and the protein keratin makes up about 88% of your hair.  The outer “shell” (cuticle) of the hair fiber is made up of amino acids, so introducing additional particles helps to re-build and restore damaged strands. The end result is stronger and healthier hair.
  • Minerals:  Iodine, potassium and phosphorus are the stand-out minerals contained in brown seaweed and they all work to promote hair health, growth, and hydration.

 

You may have noticed that most of these benefits center around hair growth/health. That’s why it’s a perfect fit for our STACKED line – in particular STACKED CONDITIONER. We wanted a safe and natural solution to flat, lifeless hair and the evidence was overwhelmingly in favor of our beloved bladderwrack. So if your locks could use a boost, give our friendly sea plant a chance and try STACKED CONDITIONER today! (We recommend pairing with STACKED SHAMPOO and UPGRADE QUICK BLOW DRY SPRAY for silky, voluminous results :)

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