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The Pro's of Protein

The Pro's of Protein

Proteins are great for a pre-workout boost of energy, but they’re also highly beneficial for your hair – and in some cases necessary! In fact, your hair naturally contains protein which maintains its structure and elasticity. But sometimes these native proteins can be stripped away (due to chemical treatments, heat damage, or just wear and tear) leaving you with brittle, dull, strands.

 

Thankfully, there are ways to replenish your hair of much needed protein to get your bouncy, shiny locks back. That’s where vegetable protein comes in (used in our LOCK IT IN Conditioner.) For decades, chemists have used different types of proteins in hair products, but we went with vegetable for a few different reasons. First and foremost, it is highly absorbable (more so than animal protein) which makes it super effective and long-lasting. Secondly, it is very similar in chemical structure to the protein that naturally occurs in our hair so it is able to lock it self in and rebuild the hair cortex, which is why it’s highly recommended color-treated hair.  And finally it is incredibly hydrating – and hydrated hair is healthy, flexible and less prone to breakage – it also gives you that shine we all strive for.

 

The main culprit for stripping your natural protein are actually heat treatments (straightening, curling, even blow-drying.) When the protein is stripped, it leaves your hair porous (little tiny holes) compromising the strength of the strand, leaving it susceptible to breakage, split ends, frizz, and a dull appearance. The vegetable protein in our product will fill in those holes and form a protective film around the strands. This film acts as a protectant against heat treatments, leaving your actual hair intact– without leaving harmful buildup. Not only that, it will protect your color from fading, drastically increasing the time between touch-ups. (And for a second line of defense against heat damage, try our Quick Blow-Dry Spray UPGRADE!)

 

As I already said, vegetable protein is very hydrating, but beyond that it works to balance your moisture levels. If there’s TOO much moisture, the cortex will swell, opening up the strand and creating a dull appearance. Too little, and the strand becomes brittle and prone to breakage or split ends. That is another reason why we put vegetable protein in our LOCK IT IN Color-Protecting Conditioner. Chemical treatments (especially bleach) can severely dehydrate your hair. Also, when used BEFORE a chemical service, it can help to reduce the damage.

 

So how do you know if your hair is lacking protein? There are a few different ways to tell. If you’re experiencing a lot of breakage, that is the most common sign. If your hair feels too light or even “mushy” when you get it wet, that could mean your hair is lacking structure and thickness caused by a protein deficiency. Even if you don’t have any of these symptoms, using products with protein periodically can help to maintain the structure and strength, proactively preventing damage. So for these reasons and more, there are many benefits to using products such as LOCK IT IN – save your money and save your hair, it’s worth it!

 

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Hair & Photo by Kayce Babinski @beautybybabinski

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Turning Lemons into Great Hair – The Many Benefits of Lemon Extract

Turning Lemons into Great Hair – The Many Benefits of Lemon Extract

It should be no surprise to you that lemons are an effective cleaning agent – from household cleaners, to dish soap, to homemade cleaning solutions – lemon extract is everywhere. But what you may not have known is that Ancient Egyptians actually used lemon juice (most likely mixed with clay or another diluting ingredient) to cleanse their thick hair of grease, dirt, natural oils, and sand (I mean have you ever tried to get the sand out of your hair after a day at the beach – not an easy task!) What they discovered is that the astringent and purifying properties of the lemon were super effective at breaking through all the muck for clean, fresh hair.

Which is exactly why we included lemon extract in both our LOCK IT IN and STACKED Shampoos. In addition to cleansing the hair and scalp of buildup (and even hard water limescale), it works to balance your pH levels. Your hair’s pH typically falls within 4.5 to 5.5, but if your hair products are too strong, they can cause your hair to frizz, develop split ends or become brittle. Lemons have a pH of 2, and when used in shampoo, it can balance the pH of your hair which will reduce frizz, split ends and breakage – it’ll even work to create shine! The acidic nature of the fruit will also tighten your hair follicles, preventing hair fall and promoting healthier growth.


Another key element of lemon are its antioxidant qualities. This will prevent damage caused by environmental stresses that are regularly put on your hair (eg. UV rays, smoke, pollution, etc.) These factors can lead to premature ageing and greying, and the lemon extract will slow this process. In addition, the anti-fungal and antibacterial properties of the extract help to fight off scalp conditions that can cause dandruff.


We love lemon extract for these reasons and more, and on top of including it in our top two shampoos, we also added it to our UPGRADE Quick Blow-Dry Spray. Because the extract has those clarifying properties, it can actually regulate the production of natural oils on your scalp. When you’re at a healthy level, your hair will be bouncier, lighter, and yes – even dry quicker. The vitamin C in the lemon boosts the production of collagen as well, which repairs your porous strands (caused by heat or chemical damage), creating a shiny surface and less frizz. So the next time life hands you lemons – don’t make lemonade. Turn those lemons into great hair!

 

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Hair & Photo by Kayce Babinski @beautybybabinski

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Sweet, Sour & Shine: Creating Healthy Hair with Sugarcane & Lemon Zest Extracts

Sweet, Sour & Shine: Creating Healthy Hair with Sugarcane & Lemon Zest Extracts

What’s better than a crisp, cold lemonade on a summer day? We may be a few months from enjoying a tall glass by the pool, but you might be surprised to learn that these ingredients are good for more than a refreshing beverage. The benefits of sugarcane and lemon extracts for your hair are impressive enough on their own – but together they combine to create shine so bright that even the sun will be envious.

 

So how does it work? For starters, both are rich in vitamins and minerals which are then absorbed into the scalp and follicles, nourishing from within. Just like we feed the rest of our body with nutrients, the hair relies on a healthy foundation to promote hair growth, repair damage from heat/chemical treatments, and rebuild the strands inside and out. Healthy hair is also much better at preventing further damage, saving you time and money in the long run. It’s certainly an "UPGRADE!” (more on that later…)

 

Now that we know you need to “feed” your hair, it makes sense that (like every living being on this planet) it needs moisture to thrive. This is where sugarcane extract comes in. With a high moisture content, the use of this ingredient will rehydrate and condition your scalp and hair, leading to lustrous results without weighing down your strands like chemical-based conditioners can. In fact, by drawing moisture into each strand, you’ll end up with the appearance of fuller, shinier, bouncier hair.

 

While sugarcane is pretty awesome, lemon extract is equally remarkable. We all know vitamin C is an important part of any diet (and in fighting off these winter colds), but it can also reduce hair loss by strengthening and tightening your follicles. The extract also contains anti-fungal properties which help to curb dandruff – because who is going to notice your pretty hair when you have snowflakes on your shoulders?

 

It’s for all of the above reasons and more that we used these two natural and extraordinary ingredients in our UPGRADE Quick-Blow Dry Spray. The final product is a fresh-scented, lightweight spray designed to tame frizz, create a glossy finish, and condition dry or damaged hair. You can now achieve a salon-quality blow out in the comfort of your own home – and in 30% less time! So not only have you saved money by skipping a visit to your stylist, you now have time to enjoy life – perhaps to whip up a nice glass of lemonade on a sunny day…

 

Hair by: Kim Bruno @kimmykimster 
Photo by: Kim Bruno @kimmykimster 

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