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Protect & Perfect All Summer Long!

Protect & Perfect All Summer Long!

TWO SIZES AVAILABLE - CHECK THEM OUT HERE! 

 

During these long-awaited summer months, our hair can really take a beating - mostly because of how much time we spend outdoors (as we should!) Those sunny beach days and outdoor picnics can do a number on your skin, your body and of course, your hair. The main culprits are the UVA rays (which can discolor/fade your hair) and the UVB rays (which alter the protein/keratin structure of your hair - leaving you with fragile, dry, and brittle strands.) 

 

And what about everything else in the environment you encounter outdoors? Chlorine from the pool, smoke from the bonfire, or even just regular pollution can all effect how your hair looks and feels. Chlorine is the easiest to spot - blondes know all too well about the dreaded greenish hue. 

 

But summertime isn't for worrying about things like this. We're supposed to be enjoying the scenery, the beach, the mountains, the company of friends and family - who has time to contemplate what the sun is doing to your precious hair? That's where we come in. INTENSITY Leave-In Treatment is a game-changer when it comes to protection. Infused with natural sunflower seed extract, the harmful rays, chlorine, and smoke are all absorbed into the oil of the extract - not your hair! Furthermore, it will balance out the moisture levels of your scalp and follicles, meaning no frizziness on even the most humid of days. So invest in a little protection this summer - the concentrated formula will last you months, and your hair will thank you. :) 

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Sunflower Power: The Benefits of Sunflower Seed Extract

Sunflower Power: The Benefits of Sunflower Seed Extract

During these particularly harsh months of winter (lookin’ at you -15 degrees), we’re all searching for an excuse to bring the sunny summer vibes into our lives. Our hair and skin take a real beating from all the cold, dry air, leaving us thirsty for nutrients and moisture. That’s where our (not-so) secret ingredient comes in – sunflower seed extract! Contained in our intensive leave-in treatment, aptly named INTENSITY, the benefits of this vitamin-and-mineral-packed extract are numerous.

 

Sunflower seed extracts and oils have been used for years as a healthier alternative to standard cooking oil, but its hair and skin benefits have only recently been explored. Naturally, anything that is safe enough to consume SHOULD be safe for external use – and it certainly is! The natural properties of the oil make it highly absorbent, not only into the skin/scalp, but the hair strand itself. It is especially rich in Vitamin E, which is an essential vitamin for hair health and growth.

 

While hair health starts from within, it’s that light-catching shine we’re all looking for. That’s why INTENSITY utilizes the conditioning features of the extract to create a lustrous shine that’s never greasy and won’t weigh your hair down. The oil also works to detangle, control frizz, and tame fly-aways to create manageable style. Furthermore, it’s going to absorb and protect against UV rays and other harmful free-radicals such as smoke and pollution.

 

But health is KEY! On top of all the vitamins (A, B, C and E) and minerals (iron, potassium and calcium), sunflower seed extract also contains high levels of Omega 9 acid. Where have you heard of that before? It’s often used as a supplement to control cholesterol or balance blood sugar (although you should always check with your physician before taking any supplements!) But what does it do for your hair? According to dermatologists, it has super-hydrating effects which can protect against chemical/heat damage and prevent brittle hair. It can even aid in healthy hair growth.

 

So in conclusion… Not only is sunflower seed oil/extract an excellent addition to a balanced diet, it’s also safe enough, absorbent enough, and beneficial enough to be an incredible and conditioning hair product ingredient. INTENSITY Leave-in Treatment, when used as a part of your regular hair care routine, will go that extra mile to create shiny, healthy, touchable locks. Lucky for you... we have plenty to go around! 

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