If you’ve been keeping up with our hints, you’ll probably already know that our newest addition to the Paul Joseph Professional line, ENHANCE SHINE SERUM, is made up of unique blend of carrot and Argan oils. This lightweight, green tea & avocado scented serum will give you a polished, shiny look – but there are many more healthy-hair benefits you may not be aware of. But worry not! We’ve got the rundown for you. 😊

Carrot oil, derived from carrot seeds, is rich in beta-carotenes and vitamins A & E – all of which are essential for hair health. Evidence has shown that these nutrients can help your hair grow faster and stronger, will help you to avoid split ends, and will improve your overall hair texture and elasticity. Furthermore, the vitamins have been found to have a protective effect, guarding your strands from damage caused by UVA/UVB rays, environmental stresses (ie. smoke, pollution, etc.), and heat/chemical treatments.

Argan oil, which you’re probably already familiar with, is found in the kernels of the Argan tree (native to Morocco.) It has been a popular additive (or even on its own) in many hair products.. and for good reason! Loaded with vitamins, minerals, and essential fatty acids, Argan oil will nourish your hair from scalp to ends and will create a softer, more manageable texture. Same as the carrot oil, the oil helps to repair existing damage caused by every day hair stresses – and helps to prevent further damage (bye-bye split ends!) It’s easily absorbed into the strands and follicles which “enhance” its effectiveness, and it will continue to improve your hair from the inside out with every use.

ENHANCE is unique not only in its combination of these two oils, but it also stands out in performance. We wanted to ensure that users with ANY hair type would reap these benefits, therefore the silky serum is designed to give you shine and tame your frizz without weighing your hair down. In fact, because of the previously mentioned nutrients, ENHANCE will actually regulate the natural oils produced by your scalp. This helps to reduce excessive greasiness and prevents dandruff.

So for that fresh-from-the-salon look every day, we recommend including ENHANCE in your daily hair care routine. It can be used prior to and after blow-drying, and you’ll start to see improvements right away. Invest in your hair and invest in yourself by purchasing your bottle of ENHANCE today!

Earlier this month, we announced the launch of a new product coming this fall. But what didn't tell you is that there will actually be TWO brand new Paul Joseph styling and finishing products in the coming months! 

We've been on the search for the newest and most beneficial extracts for healthy hair - that's why our new fruity-scented finishing product uses the nutrients and protein of the quinoa plant! Quinoa, one of the healthiest "super foods" on the market, can actually help to prevent your natural or color-treated hair from fading. This new formula, which also contains aloe, kiwi and mango extracts, will actually improve the condition of your hair with every use!

Make sure to follow us on Facebook and Instagram for more hints and information on these two new products. We know you'll love them as much as we do! 

Coming this fall!

We have been working 24/7 to bring you the latest addition to the Paul Joseph Professional collection and we're too excited to keep it a secret anymore! Featuring the nutrient and moisture-rich ingredient carrot oil, this new product will give you shine and a polished look that will make others totally envious. 

Make sure to follow us on Facebook & Instagram for more hints, product features, and the official launch date. Just in time for the holiday season, we know this will be at the top of your shopping list!

TWO SIZES AVAILABLE - CHECK THEM OUT HERE! 

During these long-awaited summer months, our hair can really take a beating - mostly because of how much time we spend outdoors (as we should!) Those sunny beach days and outdoor picnics can do a number on your skin, your body and of course, your hair. The main culprits are the UVA rays (which can discolor/fade your hair) and the UVB rays (which alter the protein/keratin structure of your hair - leaving you with fragile, dry, and brittle strands.) 

And what about everything else in the environment you encounter outdoors? Chlorine from the pool, smoke from the bonfire, or even just regular pollution can all effect how your hair looks and feels. Chlorine is the easiest to spot - blondes know all too well about the dreaded greenish hue. 

But summertime isn't for worrying about things like this. We're supposed to be enjoying the scenery, the beach, the mountains, the company of friends and family - who has time to contemplate what the sun is doing to your precious hair? That's where we come in. INTENSITY Leave-In Treatment is a game-changer when it comes to protection. Infused with natural sunflower seed extract, the harmful rays, chlorine, and smoke are all absorbed into the oil of the extract - not your hair! Furthermore, it will balance out the moisture levels of your scalp and follicles, meaning no frizziness on even the most humid of days. So invest in a little protection this summer - the concentrated formula will last you months, and your hair will thank you. :) 

It should be no surprise to you that lemons are an effective cleaning agent – from household cleaners, to dish soap, to homemade cleaning solutions – lemon extract is everywhere. But what you may not have known is that Ancient Egyptians actually used lemon juice (most likely mixed with clay or another diluting ingredient) to cleanse their thick hair of grease, dirt, natural oils, and sand (I mean have you ever tried to get the sand out of your hair after a day at the beach – not an easy task!) What they discovered is that the astringent and purifying properties of the lemon were super effective at breaking through all the muck for clean, fresh hair.

Which is exactly why we included lemon extract in both our LOCK IT IN and STACKED Shampoos. In addition to cleansing the hair and scalp of buildup (and even hard water limescale), it works to balance your pH levels. Your hair’s pH typically falls within 4.5 to 5.5, but if your hair products are too strong, they can cause your hair to frizz, develop split ends or become brittle. Lemons have a pH of 2, and when used in shampoo, it can balance the pH of your hair which will reduce frizz, split ends and breakage – it’ll even work to create shine! The acidic nature of the fruit will also tighten your hair follicles, preventing hair fall and promoting healthier growth.

Another key element of lemon are its antioxidant qualities. This will prevent damage caused by environmental stresses that are regularly put on your hair (eg. UV rays, smoke, pollution, etc.) These factors can lead to premature ageing and greying, and the lemon extract will slow this process. In addition, the anti-fungal and antibacterial properties of the extract help to fight off scalp conditions that can cause dandruff.

We love lemon extract for these reasons and more, and on top of including it in our top two shampoos, we also added it to our UPGRADE Quick Blow-Dry Spray. Because the extract has those clarifying properties, it can actually regulate the production of natural oils on your scalp. When you’re at a healthy level, your hair will be bouncier, lighter, and yes – even dry quicker. The vitamin C in the lemon boosts the production of collagen as well, which repairs your porous strands (caused by heat or chemical damage), creating a shiny surface and less frizz. So the next time life hands you lemons – don’t make lemonade. Turn those lemons into great hair!

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Hair & Photo by Kayce Babinski @beautybybabinski

Sage is one of those herbs everyone knows about – either to put in food, as a fragrance, or even to rid your space of bad juju. As with most herbs, sage has been used for centuries by many different cultures for their medicinal properties, and even to combat hair loss. (In fact, sage’s scientific name is derived the Latin word “salvere” which translates to “to be saved.”) That’s why it’s no surprise that the extract from this ancient plant is a popular additive in beauty products, and why we’ve chosen it for two of our shampoos.

Sage, a member of the mint family with close relatives such as oregano, rosemary, lavender, basil and thyme, is native to the Mediterranean and South-Eastern Europe. Its earliest uses date back to ancient Roman times, who were the first to use the herb for cosmetic purposes.

So what’s in sage that benefits your hair health? Like many of the other natural extracts used in Paul Joseph Professional products, it’s packed with nutrients vital to a healthy scalp and hair, such as Vitamin A and Vitamin C (both which also act as an antioxidant – more on that later), B-Vitamins, Vitamin E, and minerals (namely potassium, calcium, manganese, zinc, iron and copper.) These nutrients work together to nourish the scalp and follicles, resulting in healthier and stronger hair. It is also thought that the compounds within the sage plant can actually darken grays, reducing the need for color touch-ups.

Hair loss can be caused by a number of different factors, such as hormones, stress, or genetics. One of the causes for alopecia is thought to be the result of an immune disorder which attacks hair follicles and damages them, reducing the blood flow to the scalp. With or without this disorder, the sage extract will actually work to promote blood flow to the scalp, therefore creating the building blocks for healthy follicles. The antioxidant properties also reduce the buildup of oils and environmental toxins that can clog the follicles, clarifying the hair for new growth.

While you may have used sage in the past to cleanse your home of bad energy, now you can use it to cleanse your hair of toxins. We used the extract in both our LOCK IT IN and STACKED shampoos for its ability to create stronger, healthier hair, and to reduce color fade. So take our “sage” advice, use it, and pass it along! :)

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Hair & Photo by Kayce Babinski @beautybybabinski

If you’re from our neck of the woods (pun intended) in the Northeast of the US, you’re likely very familiar with the gigantic white oak tree. What you may not be familiar with is the variety of uses extracted from the gray-ish white, bumpy bark. Native Americans knew all about the magical healing properties derived from these large trees and soon after, the first settlers were using it too – as an antiseptic, astringent, anti-inflammatory, anti-bacterial, and even as a diuretic. Now the aforementioned uses are usually associated with an illness or wound, but you don’t have to be injured to reap the benefits for your hair.

There are many nutrients contained within the white oak bark (or quercus alba bark) extract, such as B12, iron and potassium. But the most standout component is its high tannin content (somewhere between 15-20%). Tannins, a class of astringent (drying, constricting agent), are found in a variety of things you may already consume, namely wine and tea. You also may have heard of “Tannin Smoothing”, a hair treatment used as an alternative to other chemical smoothers, which is designed to reduce frizz and increase softness. In our products, the astringent and anti-inflammatory properties of the tannins work to regulate the amount of oil in your hair/on your scalp which in turn reduces dandruff, prevents hair loss, and strengthens the hair follicle. Not only that, but your hair will stay fresher for longer – no more greasy second day hair!

While tannins might be the star of the extract, there are other elements which solve a variety of common hair issues. Flavonoids, a common plant chemical, work to protect the plant itself from harmful free-radicals (pollution, smoke, harmful UV rays, etc.) and they do the same for your hair! Quercetin, one of these flavonoids, works to strengthen the blood vessels and increase blood circulation to the scalp. This in combination with the vitamin B12 promotes healthier, faster growing hair.

So where can you find this wondrous and woody extract? We’ve included white oak bark extract in both our LOCK IT IN and STACKED Shampoos. LOCK IT IN is for color-protection, so the tannins work to smooth damaged hair and the flavonoids block against UV damage – one of the main causes of color fade. STACKED is a volumizing shampoo, so the flavonoids, vitamins, and minerals work to promote new, healthy hair growth and prevent breakage, while the tannins rid you of the oily build-up that’s preventing the lift and bounce you’re going for.  So when you’re searching for a new shampoo, take a step back towards nature and the countless benefits of the historic white oak tree!

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Hair & Photo by @hairbytaypoletti

You may be thinking “how and why would I ever put smelly garlic in my hair?” It may be the best topping for bread and a tasty addition to nearly any recipe, but this pungent plant is not usually associated with hair care. However, it has been used for many years as a home remedy for cold symptoms, fighting off infections, and more recently, for longer, thicker, stronger hair. So what is it about garlic that has attracted the attention of the hair industry?

Garlic, found in our LOCK IT IN & STACKED Shampoos, is loaded with hair-improving vitamins, minerals, and elements such as sulfur, selenium, copper, and calcium. Vitamins C, B2, and B1 work to increase circulation in your scalp which promotes healthy hair growth, therefore helping to prevent hair loss. Sulfur is especially important for stronger hair growth since it acts as a building block for keratin, the nutrient which makes your hair and nails grow. Additionally, selenium loads up your hair with Vitamin E which effectively prevents breakage , keeping more of your hair where it should be – on your head!  Copper is another prominent element found in garlic and it can actually prevent the growth of defective, unhealthy hair, improving the overall health of your strands. And we can’t forget about calcium, which helps to improve the structural component of your hair.

 As if all that isn’t enough, in 2007 scientists performed a double blind study on people suffering from alopecia (a condition that causes hair loss). One group received a betamethasone cream, typically used to treat swelling, itching, and skin irritation, and one group was given a gel containing betamethasone and 5% garlic. The group using the garlic gel saw an average of 1.5cm² reduction in areas that were balding, as opposed to the other group which only saw a 0.4cm² reduction. Although there still needs to be more research done on garlic for treating baldness, it’s been found that the antimicrobial and antioxidant effects of the plant have proven to be beneficial.

And that’s not all the antimicrobial, antioxidant, and anti-inflammatory properties of the extract are good for. They also work to reduce buildup on the scalp, prevent dandruff, and fight off bacteria that can lead to unhealthy hair.

So while you won’t smell that familiar garlic-y odor in our shampoos, that’s the only thing missing from our LOCK IT IN and STACKED Shampoos – which we think everyone is ok with. You won’t walk around smelling like an Italian restaurant, but your hair will show the results of this wondrous extract.

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Hair & Photo by Kayce Babinski @beautybybabinski