Earlier this month, we announced the launch of a new product coming this fall. But what didn't tell you is that there will actually be TWO brand new Paul Joseph styling and finishing products in the coming months! 

We've been on the search for the newest and most beneficial extracts for healthy hair - that's why our new fruity-scented finishing product uses the nutrients and protein of the quinoa plant! Quinoa, one of the healthiest "super foods" on the market, can actually help to prevent your natural or color-treated hair from fading. This new formula, which also contains aloe, kiwi and mango extracts, will actually improve the condition of your hair with every use!

Make sure to follow us on Facebook and Instagram for more hints and information on these two new products. We know you'll love them as much as we do! 

Coming this fall!

We have been working 24/7 to bring you the latest addition to the Paul Joseph Professional collection and we're too excited to keep it a secret anymore! Featuring the nutrient and moisture-rich ingredient carrot oil, this new product will give you shine and a polished look that will make others totally envious. 

Make sure to follow us on Facebook & Instagram for more hints, product features, and the official launch date. Just in time for the holiday season, we know this will be at the top of your shopping list!

TWO SIZES AVAILABLE - CHECK THEM OUT HERE! 

During these long-awaited summer months, our hair can really take a beating - mostly because of how much time we spend outdoors (as we should!) Those sunny beach days and outdoor picnics can do a number on your skin, your body and of course, your hair. The main culprits are the UVA rays (which can discolor/fade your hair) and the UVB rays (which alter the protein/keratin structure of your hair - leaving you with fragile, dry, and brittle strands.) 

And what about everything else in the environment you encounter outdoors? Chlorine from the pool, smoke from the bonfire, or even just regular pollution can all effect how your hair looks and feels. Chlorine is the easiest to spot - blondes know all too well about the dreaded greenish hue. 

But summertime isn't for worrying about things like this. We're supposed to be enjoying the scenery, the beach, the mountains, the company of friends and family - who has time to contemplate what the sun is doing to your precious hair? That's where we come in. INTENSITY Leave-In Treatment is a game-changer when it comes to protection. Infused with natural sunflower seed extract, the harmful rays, chlorine, and smoke are all absorbed into the oil of the extract - not your hair! Furthermore, it will balance out the moisture levels of your scalp and follicles, meaning no frizziness on even the most humid of days. So invest in a little protection this summer - the concentrated formula will last you months, and your hair will thank you. :) 

Unless you’re a hair stylist (or just interested in all things hair related), you probably don’t know what a clarifying shampoo is or what it’s for. Well now is the time to get educated – because most people are missing out on an important part of their hair routine.

The main purpose of a clarifying shampoo should be “real clear” (pun intended.. check out our own REAL CLEAR Clarifying Shampoo 😊). It’s used to clarify (clear up) your scalp and hair of product buildup and natural oils. Why is this so important? Clogged hair follicles prevent healthy hair growth, and environmental stresses on the hair strands can lead to breakage or worse – hair loss. All of the fancy oils, creams, gels, serums, and styling sprays you may use will stay put if not washed away, and if left untreated will create excess greasiness and dandruff – neither of which are very pretty!

The reason clarifying shampoos are so good at removing buildup is because they’re generally stronger than your daily use shampoo. That’s because they contain surfactants (typically found in detergents for deep cleaning) that work by attracting water and dirt/oil molecules, allowing the buildup to lift off of the hair strand and rinse out with the water. Without this ingredient, the dirt and oils will stay in place, only removing some of the surface buildup. Think of it as that deep cleaning you do on your carpeting before you have company over – the rest of the time you just vacuum, getting the surface debris up. But that deep steam clean penetrates down to the bottom, lifting up all of the tracked-in dirt, sand, and stains.

So how do you know when you need to clarify? It’s not something you’ll need to do every day – and can even cause more harm than good if done too frequently. First, start with your hair type. If you have thin, flat hair, a weekly dose of clarifying shampoo can boost your roots and prevent oiliness. It’ll also add a nice, natural shine. If you have color-treated hair, only clarify before a color treatment. This will give you a nice “blank slate” for the color to penetrate, giving you longer-lasting vibrancy. If you have regular to thick hair, a clarifying shampoo is good as needed or once a month, just to clear away the accumulation of product used over time.

REAL CLEAR Clarifying Shampoo does all of the above – but we went an extra step and added in what’s called “LustreX” or Polyquat-7. This is a positively charged polymer that binds to the negatively charged parts of the hair proteins, smoothing out the strands and helping the hair to lay flat. In addition, it counteracts the drying effect of the surfactant by moisturizing, removing tangles, and eliminating static-electricity. Overall you’re left with squeaky clean, shiny, manageable, voluminous hair. Oh, and since this isn’t a daily shampoo, our 13.5oz bottle will last you for FOREVER! 😊

Proteins are great for a pre-workout boost of energy, but they’re also highly beneficial for your hair – and in some cases necessary! In fact, your hair naturally contains protein which maintains its structure and elasticity. But sometimes these native proteins can be stripped away (due to chemical treatments, heat damage, or just wear and tear) leaving you with brittle, dull, strands.

Thankfully, there are ways to replenish your hair of much needed protein to get your bouncy, shiny locks back. That’s where vegetable protein comes in (used in our LOCK IT IN Conditioner.) For decades, chemists have used different types of proteins in hair products, but we went with vegetable for a few different reasons. First and foremost, it is highly absorbable (more so than animal protein) which makes it super effective and long-lasting. Secondly, it is very similar in chemical structure to the protein that naturally occurs in our hair so it is able to lock it self in and rebuild the hair cortex, which is why it’s highly recommended color-treated hair.  And finally it is incredibly hydrating – and hydrated hair is healthy, flexible and less prone to breakage – it also gives you that shine we all strive for.

The main culprit for stripping your natural protein are actually heat treatments (straightening, curling, even blow-drying.) When the protein is stripped, it leaves your hair porous (little tiny holes) compromising the strength of the strand, leaving it susceptible to breakage, split ends, frizz, and a dull appearance. The vegetable protein in our product will fill in those holes and form a protective film around the strands. This film acts as a protectant against heat treatments, leaving your actual hair intact– without leaving harmful buildup. Not only that, it will protect your color from fading, drastically increasing the time between touch-ups. (And for a second line of defense against heat damage, try our Quick Blow-Dry Spray UPGRADE!)

As I already said, vegetable protein is very hydrating, but beyond that it works to balance your moisture levels. If there’s TOO much moisture, the cortex will swell, opening up the strand and creating a dull appearance. Too little, and the strand becomes brittle and prone to breakage or split ends. That is another reason why we put vegetable protein in our LOCK IT IN Color-Protecting Conditioner. Chemical treatments (especially bleach) can severely dehydrate your hair. Also, when used BEFORE a chemical service, it can help to reduce the damage.

So how do you know if your hair is lacking protein? There are a few different ways to tell. If you’re experiencing a lot of breakage, that is the most common sign. If your hair feels too light or even “mushy” when you get it wet, that could mean your hair is lacking structure and thickness caused by a protein deficiency. Even if you don’t have any of these symptoms, using products with protein periodically can help to maintain the structure and strength, proactively preventing damage. So for these reasons and more, there are many benefits to using products such as LOCK IT IN – save your money and save your hair, it’s worth it!

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Hair & Photo by Kayce Babinski @beautybybabinski

It should be no surprise to you that lemons are an effective cleaning agent – from household cleaners, to dish soap, to homemade cleaning solutions – lemon extract is everywhere. But what you may not have known is that Ancient Egyptians actually used lemon juice (most likely mixed with clay or another diluting ingredient) to cleanse their thick hair of grease, dirt, natural oils, and sand (I mean have you ever tried to get the sand out of your hair after a day at the beach – not an easy task!) What they discovered is that the astringent and purifying properties of the lemon were super effective at breaking through all the muck for clean, fresh hair.

Which is exactly why we included lemon extract in both our LOCK IT IN and STACKED Shampoos. In addition to cleansing the hair and scalp of buildup (and even hard water limescale), it works to balance your pH levels. Your hair’s pH typically falls within 4.5 to 5.5, but if your hair products are too strong, they can cause your hair to frizz, develop split ends or become brittle. Lemons have a pH of 2, and when used in shampoo, it can balance the pH of your hair which will reduce frizz, split ends and breakage – it’ll even work to create shine! The acidic nature of the fruit will also tighten your hair follicles, preventing hair fall and promoting healthier growth.

Another key element of lemon are its antioxidant qualities. This will prevent damage caused by environmental stresses that are regularly put on your hair (eg. UV rays, smoke, pollution, etc.) These factors can lead to premature ageing and greying, and the lemon extract will slow this process. In addition, the anti-fungal and antibacterial properties of the extract help to fight off scalp conditions that can cause dandruff.

We love lemon extract for these reasons and more, and on top of including it in our top two shampoos, we also added it to our UPGRADE Quick Blow-Dry Spray. Because the extract has those clarifying properties, it can actually regulate the production of natural oils on your scalp. When you’re at a healthy level, your hair will be bouncier, lighter, and yes – even dry quicker. The vitamin C in the lemon boosts the production of collagen as well, which repairs your porous strands (caused by heat or chemical damage), creating a shiny surface and less frizz. So the next time life hands you lemons – don’t make lemonade. Turn those lemons into great hair!

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Hair & Photo by Kayce Babinski @beautybybabinski

If you’ve ever purchased or used our LOCK IT IN Color-Protecting Shampoo, you may have noticed on the back it says “Contains ProVitamin B5” – but what is that and why is it beneficial for you? We’ve got the inside scoop, so read on!

A member of the B-Complex Vitamin family (many of which are used as popular supplements), ProVitamin B5, also referred to as panthenol, is well known in the beauty industry for its moisturizing benefits. There are several features of this additive which create shine, elasticity, and even volume. So let’s break down what those features are…

When applied to your hair or scalp, this particular vitamin is a highly effective humectant – which in layman’s terms means it promotes moisture retention. The chemical structure actually attracts moisture from the atmosphere and binds it to your hair and scalp. With all of the various chemical and heat treatments in use today, hair can become dehydrated, brittle, and dull. ProVitamin B5 will restore that moisture, resulting in stronger, more flexible hair strands – and some have even said that it expands the hair shaft to create a voluminous look. Everything on this planet grows with water – so a hydrated scalp is going to result in a healthier follicle as well.

In addition to retaining moisture, this ingredient will create a water-soluble film on the hair shaft (water soluble meaning you won’t end up with a waxy buildup.) This serves a number of purposes – first and foremost it creates a glossy finish and adds shine, giving you that fresh-from-the-salon radiance we all crave. It also acts as a detangler without adding greasiness or oiliness.

We decided to use ProVitamin B5 in our LOCK IT IN Shampoo for a couple different reasons. For one, color-treated hair needs all the moisture it can get, so this will help to reduce any damage by making the strands stronger and more pliable. Additionally, adding shine to colored hair will enhance the vibrancy – truly giving you your money’s worth. Other benefits include reduced breakage and split ends, adding softness and creating a smooth look. So if that’s something you’re after – check out LOCK IT IN today!

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Hair & Photo by Kim Bruno @kimmykimster 

Sage is one of those herbs everyone knows about – either to put in food, as a fragrance, or even to rid your space of bad juju. As with most herbs, sage has been used for centuries by many different cultures for their medicinal properties, and even to combat hair loss. (In fact, sage’s scientific name is derived the Latin word “salvere” which translates to “to be saved.”) That’s why it’s no surprise that the extract from this ancient plant is a popular additive in beauty products, and why we’ve chosen it for two of our shampoos.

Sage, a member of the mint family with close relatives such as oregano, rosemary, lavender, basil and thyme, is native to the Mediterranean and South-Eastern Europe. Its earliest uses date back to ancient Roman times, who were the first to use the herb for cosmetic purposes.

So what’s in sage that benefits your hair health? Like many of the other natural extracts used in Paul Joseph Professional products, it’s packed with nutrients vital to a healthy scalp and hair, such as Vitamin A and Vitamin C (both which also act as an antioxidant – more on that later), B-Vitamins, Vitamin E, and minerals (namely potassium, calcium, manganese, zinc, iron and copper.) These nutrients work together to nourish the scalp and follicles, resulting in healthier and stronger hair. It is also thought that the compounds within the sage plant can actually darken grays, reducing the need for color touch-ups.

Hair loss can be caused by a number of different factors, such as hormones, stress, or genetics. One of the causes for alopecia is thought to be the result of an immune disorder which attacks hair follicles and damages them, reducing the blood flow to the scalp. With or without this disorder, the sage extract will actually work to promote blood flow to the scalp, therefore creating the building blocks for healthy follicles. The antioxidant properties also reduce the buildup of oils and environmental toxins that can clog the follicles, clarifying the hair for new growth.

While you may have used sage in the past to cleanse your home of bad energy, now you can use it to cleanse your hair of toxins. We used the extract in both our LOCK IT IN and STACKED shampoos for its ability to create stronger, healthier hair, and to reduce color fade. So take our “sage” advice, use it, and pass it along! :)

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Hair & Photo by Kayce Babinski @beautybybabinski